The trend in dentistry is moving away from the reliance on managed health care for a steady but mediocre quality of work. Patients want the highest level of dental care and are willing to pay a premium for it. This means that dentists have to find a niche in the market that makes their dental practice superior to anything else in the region, state, or country if possible.
They can do this by creating a technological edge with training and equipment as well as creating a comfortable atmosphere that takes the anxiety out of going to the dentist. Let's consider the ways and means of achieving this below.
Renovations
If you want your patients to relax, you can't treat them like they are getting the blue light special at a fast food joint. Economy furniture and outdated commercial carpets can detract from the image and atmosphere of a premium dental practice.
If you are offering premium services and catering to uninsured affluent customers who are willing to pay a lot out-of-pocket for exceptional service, you have to dress up in your best outfit. Making renovations to your office is the final touch on a successful practice that is already drawing a steady clientele with their innovative skills and procedures.
A successful practice will have those comfortable chairs that feel like you can sit in them all day. They will also have a lounge-like atmosphere of ambient lighting and artistic focal points. Adding an elegant fountain somewhere is always a nice touch. Making use of glass, metal, and marble for counters and other components is always a nice touch that conveys class.
Ditching the carpet for tiles to mount your statues and artwork is another method of turning up the pomp. Aromatherapy candles and dazzling light shows are other methods for creating ambiance.
Soft Services
When patients are feeling anxious about going to the dentist, they need to be welcomed by comfort. Hiring someone with a soft voice to calm and counsel patients. They can double as a salesperson who works on commission to upsell cosmetic dental services, such as tooth whitening, veneers, and tooth straightening devices or treatments.
Digital Management
Your clients will feel at ease when they see that your business is innovative and tech-savvy. Using applications, such as a medical document management software, can help to convey a sense of modernity and professionalism. This service organizes all the images and documents of a patient into one file that is easily transmittable from the front desk to the dental office.
You can take your patients into different rooms and wow them with technology. Show them the high-definition images of their mouth or digital X-Rays and then carry the data over to any other room in the building. This is especially useful for patients with complex medical histories. The biggest benefit is that it eliminates bulky paper filing systems and the expenses of ink, storage, and retrieval that hard copy necessitates.
Carving out a particular niche in the right community is an important part of defining your practice and gaining notoriety in the region. When you offer a greater level of services than your competitors, patients will flock from far and wide to receive treatment from your dental spa.
Dentists who rely too heavily on medical accreditation and the built-in clientage of an insurer will find themselves facing lower and lower profits each quarter as insurers cut rates and burden dentists with claim regulations. Reinventing your business as a dental spa is the quick and easy solution.