Working as a hygienist is a great way to connect with patients while providing individuals with care and treatment each day. When you are working as a hygienist in a doctor or dentist's office, knowing how to spread the word of your services and location is essential. When you are unable to reach those in need or spread the word of your abilities, it can be difficult to grow your practice and expand the number of patients you have. Using a few tips, learn how to grow your practice as a hygienist while also helping the dentist or doctor you work for to better understand marketing for doctors and dentists.
Create an Online Presence
Creating an online presence is imperative for anyone working in the medical field. As a hygienist, suggest launching an official website and social media presence for the office you are working in. Connecting and communicating directly with online followers is a great way to showcase transparency while boosting your online reputation.
Create a page on social media for the practice you are working out of, including Facebook, Twitter, Pinterest, and Instagram. Choose social media platforms where your prospective patients in your area are most likely to visit. Using social media is a great way to spread the word of your practice while also establishing yourself as a trusted and reputable source.
Build an official website for your practice to provide visitors and locals in your area with an overview of the services you offer and the type of procedures your office may complete. Include any specific hygienist services you also provide in addition to the services the doctor or dentist you work for offers. Include contact information along with an official blog if possible.
Create content for your practice's official website or blog. Ask the doctors or dentists who you work with to also contribute relevant medical content. Establish your own voice as a hygienist in your area with a blog that highlights your skills and experience, helping to attract new patients and clients.
Even if you are helping to manage a small office or practice, offering a blog fo local patients can reassure them that they have made the right decision. Establishing yourself as a medical voice in a community is one way to build trust with those in your area while attracting new patients to seek out your care.
Consistency is Key
Remain consistent at all times when building a presence online for your medical office. Even when you are working as a hygienist, it is still important to keep current patients and followers informed of any news, recent changes, or upcoming promotions you may be hosting. Using social media, your official website, and your email newsletter, remain consistent to maintain a good rapport with all of the locals in your neighborhood.
Send Local Postcards and Promotions
Sending clients and locals promotions and postcards via the mail is one way to grow your practice as a hygienist without strictly using digital marketing. This form of offline marketing is highly effective, especially if you are located in a smaller or more rural town. Postcards and direct mail campaigns can help spread the word of your practice while also ensuring your practice appears professional and legitimate. Using direct mailing campaigns can be extremely beneficial if you are just establishing your practice and opening it for the first time in a city or town.
Growing any local doctor or dentist practice is not always easy, especially if your practice is located in a highly competitive city or metropolitan area. Regardless of where you are located, building an online presence, an official website, and a good rapport with prospective patients can drastically increase the number of referrals and new patients your office receives. With the right digital and local marketing strategy, maximize your reach with the patients who are in need of your services the most.