Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.
At Titan Web Agency, we get a lot of questions about dental websites. One of the most common is this:
What can I do to improve my website conversions and grow my practice?
The good news is that there’s plenty you can do. We believe that the single most important quality every dental website must have is a terrific user experience. If your website is not user-friendly, then potential patients may not enjoy visiting your site and cause them to look for one of your competitors instead.
What’s more, 94% of users’ first impressions of a website are based on its design. With that in mind, here are the most important web design elements to help you get more patients.
Minimalism
One area that trips up a lot of medical websites is the overall aesthetic of their design. While it might be tempting to have as many bells and whistles as possible, users may not like it if your site is confusing or takes a long time to load. In relation to this, estimates say that businesses lose $2.6 billion annually due to slow-loading websites.
Attracting new patients with your website starts with a clear, easy-to-follow design. In order to be successful at the minimalist approach, your pages should be clean-looking with lots of white space and attractive images.
Embracing minimalism doesn’t mean that your site can be unattractive. 59% of people say they prefer to scroll a page that’s beautifully designed to read one that’s plain and boring.
You can use minimalism to your advantage and a high-converting website by:
- Working with a professional web design company to create a layout that will appeal to your target audiences
- Including information that’s highly relevant with no fluff or unnecessary content
- Ensuring that your site is easy to navigate (more on that later)
A well-designed, minimalist website can do a great deal to improve website conversions.
Read more about web design that converts.