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AUDIO - HSP #262 - Miladinov Milos
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VIDEO - HSP #262 - Miladinov Milos
• How Miladinov Milos got into photography
• Miladinov's equipment recommendations
• How to shoot like a pro
Ceramist & Photographer I find that our job is more than just a simple routine, we change lives and we have satisfaction every time for this. In order to keep this memories I combined my passion for ceramics with my the one for photography so I can show how beautiful our job is. My work as a ceramist started back in 2004, though I own my lab since 2003, and I made a big step forward when I started to make photos of my work and see my mistakes from another point of view. This is how all started back in 2012 when I thought I made a good crown and wanted to show others , then after I made a photo I changed my mind after seeing how bad that crown looks like on a huge screen. Since then to every single work I do I make photo of it. As an advice: always make photos of your work because those pictures will definitely improve your work, for me it changed everything in less than 2 years.
Howard: I'm at Greater New York. I don't want to butcher your name, but I'm a big fan of yours on social media. It's ... Pronounce your name.
Miladinov: Miladinov Milos.
Howard: You're from Romania.
Miladinov: Yes, I'm from Romania.
Howard: Many of my friends, like Ken Serota, and I agree that you're one of the greatest photographers in all of dentistry.
Miladinov: Thank you very much.
Howard: I don't know anybody who does photography like you do. How did you-
Miladinov: If you can imagine, I just started 2 years ago.
Howard: You just started 2 years ago. It's amazing because I'm 53 and when I was ... How old are you?
Miladinov: 35, sorry.
Howard: When I was 20, the cameras were so horrible. You had to buy a film and then you had-
Miladinov: I'm lucky from that point of view because I'm just born in this era when it's everything digital. It's much easier this way.
Howard: Tell them about digital photography. Do you think we can ever get a course from you on Dental Town to teach digital photography?
Miladinov: Of course, it's possible. I will be, next year, here. I will have a tour in U.S. I will start, next year, in March, with Los Angeles, Chicago, and New York. I will also have ... In Latin America, I will have some courses in Costa Rica, in Cancun, and in San Jose, in San Andres in Colombia. I will be all over this continent.
Howard: Very nice. Tell us the essence of digital photography. What camera are you using? Are you more extraoral, intraoral? Is that the same camera?
Miladinov: Usually, my specialization ... Because anybody can do intraoral photography. It's not such hard doing it. I specialize more in closeups, in artistic photography, portrait photography that is helping us growing our business and sell better.
I like to see all these posters around you with pretty smiles and nice faces and so. I teach dentists to do that because they don't need to hire anymore a professional photographer. They can do it in their office very easy. The way I teach dental photography, I simplify everything. Everybody can take a professional camera and shoot like a pro without any problems.
During 3 days of my course, I teach from intraoral, laboratory cross-polarization photography, closeup, and portraits, pretty much everything that has to do with dental. Also, I teach how to make a smile makeover with mock-ups and how to create a perfect mock-up, DSD protocol photos and also videos.
Howard: What is your ... To the listeners, what website would they go to learn more about this?
Miladinov: Actually, I have now a small website. It's called DentalPhotography.ro. It's ...
Howard: DentalPhotography dot ...
Miladinov: R-O for Romania.
Howard: R-O for Romania. Dental, D-E-N-T-A-L, Photography, P-H-O-T-O-G-R-A-P-H-Y.ro. What city are you in?
Miladinov: From Timisoara. It's the most western city from Romania. We are close to Hungarian border and the Serbian border. We have 2 hours drive to Budapest or to Belgrade.
Howard: Was Budapest where Michael Jackson did his rock concert? Was it Budapest?
Miladinov: It was also there. Yeah.
Howard: Yeah. That was Budapest? That's my favorite Michael Jackson movie of all time. Have you seen that concert in ... It's Michael Jackson in Budapest. It's his best show ever.
What camera are you recommending?
Miladinov: Usually, if you want ... There are many possibilities. Anyway, it has to be a DSLR camera or a mirrorless camera. Nowadays, they have better solutions for that.
I recommend the Nikon D7200 for beginners, let's say, still, they want to make professional photos, but it's not so expensive or a Nikon D750, which is really a professional camera. For Canon lovers, I recommend Canon 70D, the cheaper version. If you want something more expensive, it's Canon 5D Mark 3.
There are option also cheaper or more expensive. They both produce very high quality photos, so you cannot distinguish with your own eyes which is better or why.
Howard: Just look at the camera and tell them the names of those one more time because you went over them a lot fast. They might not have heard you right.
Miladinov: It's Nikon D7200 for cheaper version. You have Nikon D750, which is a little bit more expensive. Both of the cameras produce very high quality photos. For Canon lovers, I recommend ...
Howard: For what? Canon?
Miladinov: Canon, you know, the company.
Howard: Oh, Canon lovers. I'm sorry. I didn't ... For Canon lover, people who love the camera, Canon. That's a Canon, I'm just realizing.
Miladinov: Yeah. It's actually-
Howard: People who like Canon ...
Miladinov: Canon 70D is a very good camera and also Canon 5D Mark 3, which is also excellent.
Howard: How much money are these cameras usually ...
Miladinov: First one, as I said, the cheaper version's around $1,000, and more expensive, it's more than 2, let's say, around.
Howard: 1 to $2,000.
Howard: Are these for extraoral face or intraoral mouth?
Miladinov: I use those cameras for everything because you don't need to change your camera and you don't have to change your lens. The way I did my protocol in my new book, I write everything very simplified. You have to have one good camera with only one lens. It's a Tokina 100-millimeter lens, which is a macro lens. It's much better than Nikon or Canon.
Howard: You have a book?
Miladinov: Yes, I have a book. It's also on the website.
Howard: Does your wife have a copy of the book with her?
Miladinov: Actually, it was sold out much faster than I was thinking in 3 months.
Howard: You don't have any copies left?
Miladinov: In 3 months, it was completely sold out.
Howard: Good for you.
Miladinov: Now, I'm printing the new series of 1,000 books. They will be available very soon in DentalPhotography.ro, on my website.
Howard: I think we could do a very good marketing deal, where if you put a course on Dental Town, where they sign up for the course, they buy the course and get a free copy of the book sent to them.
Miladinov: Yeah, that's possible. Maybe we can do a collaboration between Helen Han because she's representing me here in U.S. for organizing the courses.
Speaker 3: Helen Hunt?
Miladinov: Helen Han. She-
Howard: Is she here?
Miladinov: Yes, she's here. We can call her. She can do a collaboration with you guys, and we can make a very nice promo for this.
Howard: Tell me ... When I look at your photography, you have to have an eye for this. You have to ... It's not just I could buy a camera for $2,000. Also, the thing is ... Is it just the camera or are you running it through software afterwards to crop and move?
Miladinov: Minimal, because usually, I teach them, during my course, how to take great photos directly from the camera and then with minimum editing. Photoshop excluded. Only a little bit of editing in Keynote maybe. They have great photos to show to the people. I teach everybody how to do step-by-step, all these techniques, so everybody can do it.
Howard: I just want to say, for the record, most people accuse all my photos of being photoshopped. They're saying, "You just can't look that hot." I just want to say that all my pictures are all natural and I'm not on steroids.
Speaker 3: It's unbelievable.
Howard: This body is natural. People always say, "Dude, you've been photoshopped and you're on roids." I'm like, "No. This is all me."
What software do you use for-
Miladinov: Usually, I'm importing the photos from my camera directly into Keynote. I'm arranging them into Keynote.
Howard: To Keynote, which is the ...
Miladinov: The Power Point for Mac.
Howard: Power Point for Macintosh.
Miladinov: That is the best program ever. Everybody's doing and using Keynote nowadays for presentation, congresses, and so on, and also for DSD.
Howard: I got to pop your bubble just a little bit. In America, if they're older guys like me, they're still on Dell. All 4 of my sons are on Macintosh, but dad and grandpa and everybody's on Dell. What would you put it in if they weren't a Mac?
Miladinov: I don't know.
Howard: Because I-
Miladinov: Because all my courses are on Mac.
Howard: All your courses are on Mac.
Miladinov: That's a must. For who wants to join my course, he needs to have a Mac and the camera. Nobody can get without it into the course.
Howard: Would you basically say, if you're in art, in music, in Photoshop, and pictures, that you really have to switch to Mac?
Miladinov: Yes. It's much better. Also, for video editing, for photo editing, whatever you choose, it's much better than any other laptop on the world.
Speaker 3: That's interesting.
Howard: I agree with that because in my business walnut brain, when we started Dental Town in '98, the website, everything was on Dell. When we started the magazine, the graphic artists just cried and whined that they wanted to ... We did one that have 2 different systems. We ended up having to do it. Now, we have this 2-platform system, where all the business and accounting is done on Microsoft and all the magazine and the web and anything visual is all done on Apple.
Miladinov: That's true.
Howard: My son, Ryan, you use the Apple, correct? I see this as skiing. When you go skiing, all the kids are on snowboards and all the elderly, like me, are on 2 skis.
Miladinov: I don't know. I'm still on skis. I don't do snowboards. For me, it's good.
Howard: Tell us about Romania. A lot of the viewers here from around the world ... What's it like? How many people live-
Speaker 3: I'm going to leave you guys.
Howard: Okay. How many people live in Romania? How many dentists are-
Miladinov: 20 millions.
Howard: 20 million.
Miladinov: If you ask me how many dentists, I'd say, too many.
Howard: You have 20 million people. What is-
Miladinov: 18,000 dentists.
Howard: Tell us what it's like being a dentist. Do Romanians drink a lot of Coke and Pepsi? Do they have a lot of decay? Do they eat healthy?
Miladinov: Actually, we eat meat and potatoes a lot because we are not very close to the sea or we are not used to eat very much fish and so. Anyway, we have mostly different types of potatoes and meat. That's the main thing. After that, we drink a lot of rakia.
Howard: A lot of what?
Miladinov: Rakia. That's like tequila, but it's Romanian. It's done from the plum and so on. It's very good and healthy.
Howard: Do they use community water fluoridation? Do the big cities put fluoride in the water or do they not do that or do they put fluoride in it?
Miladinov: We don't do that.
Howard: You don't do that?
Howard: What are your thoughts on why they don't do that? Is it because ...
Miladinov: I have no idea.
Howard: No idea? What about the people's view, do they see mercury, silver fillings as they don't like the mercury or do they not like the color or do they not mind? What is the percentage of ... If 100 Romanians had 100 fillings, what percent would be silver amalgams versus-
Miladinov: Everybody's doing now composites. Nobody do amalgam.
Howard: Nobody does amalgam.
Miladinov: Not really.
Howard: All right.
Miladinov: 99%, they are doing a switch to composites.
Howard: Why do you think that is?
Miladinov: For aesthetics.
Howard: It's mostly aesthetics?
Miladinov: It's only that.
Howard: It's not a fear of mercury.
Miladinov: Yes. Now, we are trying to switch to bleach colors more and more. We used to have 8382 colors a lot, doing this kind of works, but now, everybody's starting to ask for bleach 4 or bleach 3 and so on. We are getting whiter more and more.
Howard: More and more?
Howard: They don't think it's too American, too white?
Miladinov: Not really. I have many requests because I'm also a dental technician and I'm doing some work in my lab. I have more and more requests for bleach colors.
Howard: You're a dentist and a dental lab tech?
Miladinov: No, I'm only a dental technician.
Howard: You're only a dental technician.
Miladinov: And photographer.
Howard: Photography. As a dental technician, how did you get into dental photography?
Miladinov: I was thinking about myself ... Because I'm a very good dental technician, one of the best, actually, I was thinking. I do a photo with my case. I put it on a big screen, and I see how miserable that case was and how ugly it was. I said, "I'm not the best dental technician. I need to start improving my work and my photography." I started doing that in 2012, 2013. I realize that I do good photography but bad works. I improved both of them together. People started asking me to do courses because they saw my work is very nice and my photography's very nice, and they wanted to learn from me. This is how it started all in 2013, and I did my first international course in Spain.
Howard: You hear that all the time. You hear, "Well, how did you get really good and ended on it?" They say like, "I got magnification loupes. I got a microscope." It just seems like it's very common that whenever a human sees what they're doing bigger, they get better.
Miladinov: They get much better.
Howard: It's like bigger is better.
Miladinov: Because our camera's working the same, like a magnifying glass. We can see all our mistakes 10 times better.
Howard: Now, has this helped your laboratory business with referring dentists?
Miladinov: Actually, no. My laboratory went down because I was not present in my laboratory too much. I was traveling. I'm like a globetrotter. I should buy a plane very soon because I'm always in the airports.
Howard: Are you really going to buy a plane?
Miladinov: I don't know. No. Seriously, no. I was traveling so much and then I couldn't take care of my lab. That's why ... The reason why, next year, I'm trying to ... I've organized ... I'm fully booked for next year. I will have only 1 course every month, so I can stay also home and take care of the lab because I'm opening now a huge training center. It's going to be both for dentists, technicians. It's more than 700 square meters. It's going to be with live surgeries, live courses, and so on.
Howard: In Romania.
Miladinov: In Romania. It's going to be the biggest training center, I think, in eastern Europe.
Howard: Will you invite me to lecture there?
Miladinov: Of course.
Howard: I've never been to Romania.
Miladinov: I hope I-
Howard: I just want to go there and lecture, just so I can see Romania.
Miladinov: We can keep in touch, of course. I have new projects for next year. Beside this building, I'm also making a new book. It's going to be like a Holy Bible for veneers. It's going to have 10 cases with 10 different types of veneers with 10 different doctors from all over the world, which are very, very famous, by the way. Each type of veneer will be step-by-step technique lab and clinic also. It's going to be a platinum foil or refractory [inaudible 13:41] pressed and so on.
Howard: Let me ask you this question. Why should a ... You're talking mostly to dentists. My audience is almost all of them. Why should a dentist want to be better at photography?
Miladinov: Because they can also promote themselves much better. Because, in these days, there are so many dentists and they are selling, let's say, not in an orthodox way. They are using pictures from others or they don't have their own portfolio. I think this is a good way to improve your photography or work and to make your own portfolio and sell your business much better.
Howard: It would be for pictures to promote their practice, so they can put on their website.
Miladinov: Of course.
Howard: Social media. What about ...
Miladinov: That's the main reason.
Howard: Does it sell more dentistry to the patient? Does it increase-
Miladinov: To sell better, the cases.
Howard: Sell more-
Miladinov: Because if they do protocols ... During my courses, I teach how to do a nice planning. The patient comes with a problem. He gets all the pictures. He gets a mock-up. He can see himself how he will look when the treatment will be at the end. This way, the percentage of selling the case is more than 95%.
Howard: More than 95%?
Miladinov: More than 95. The patient-
Howard: Talk about that.
Miladinov: It's very easy. Actually, the patient has a problem. He has some [inaudible 14:57] or very short crowns or he wants to change the color of something. We can show them in real time in 3D. They can see also on visual on a computer, but they can also see, after we make them makeup, like a mock-up in the mouth, with some, let's say, [inaudible 15:13] or something composite. They can go home and definitely can see how they look. Before that, we also make them pictures before and after. We make them a nice presentation that they can see on the big screen. They can see how they look through our eyes because we do some photos, videos, and they can see it on the big screen. 95% of patients say yes all the time.
Howard: Okay. What is your website again?
Howard: DentalPhotography.ro. Thank you so much.
Miladinov: All right. Thank you very much for this-
Howard: I want to say your name. Say your name one more time.
Miladinov: Miladinov Milos.
Howard: I'm linguistically retarded. I butcher every name.
Miladinov: I speak only 6 languages, so it's okay.
Howard: What 6 languages do you speak?
Miladinov: I speak Romanian, Serbian, Italian, German, Spanish, and English, of course.
Howard: Wow. That is amazing. I really-
Miladinov: If you count the Serbian language, these are another 4 languages, so I speak almost 10.
Howard: I really do want to visit Romania. That is one country I've not lectured.
Miladinov: Everybody is talking English there. You will be like home.
Howard: When you open up your facility, I will come by.
Miladinov: I will send you a message.
Howard: Just to lecture, just to see Romania. Okay. Well, thanks for stopping by a bit.
Miladinov: Thank you very much. Thanks.
Howard: Okay. Bye-bye.