Let's
face it, if you want more patients, then you are going to need to
market. But times have changed haven't they? In the old days, it was
easier to obtain new patients, but now it’s more difficult to even get
noticed, let alone stand out among the many practices out there. Before
most people began using the Internet, marketing for dentists primarily involved placing ads in the Yellow Pages.

This was a great way to attract new patients, but things have certainly changed since then. Now, people often try to self diagnose,
and if they end up needing a dentist, they'll perform an on online
search, or check with their insurance and choose a dentist who they feel
fits their needs.
As a result of these industry-wide changes, dentists (all doctors really) have had to adapt their digital marketing strategies to acquire their ideal patients. Further, dental marketing strategies have evolved in parallel with market trends and government regulations.
When it comes to marketing dental clinics there are some policies that you should be aware of.
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Dental Marketing Requirements