Dental Marketing Guy Show Episode 1 - Patient Value
The Value of a New Patient
Hey guys it's Justin the Dental Marketing Guy! Here to talk about the lifetime value of a new patient. If you're an ophthalmologist you know that $5,000 is the cost of LASIK so if you're spending $500 set to gain a new patient that makes sense as an ophthalmologist it's a much more predictable model.
For dentistry it's not so clear what we want to do is we want to talk about some of the variables of different patients. Whether you've got a delta dental patient just comes in for cleanings moves away in three years different lifetime value than a patient who comes in restorative $20,000 cosmetic and restorative work and refers 10 patients of the same kind. Obviously a big difference so what we want to figure out as we want to outline. What makes the difference between gaining the patients that you want most in your practice and so to do that we're going to look at the different variables...
Read the original article at : http://dentalmarketingguy.com/blog/patient-value/
Dental Marketing Guy Show Episode 1 Patient Value