Dental Success Blog
Dental Success Blog
Dr. Mark Costes is a full time practicing dentist who was able to build six successful dental practices in his first seven years in the profession. He is the founder of the Dental Success Institute as well as the Horizon Schools of Dental Assisting.
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DrMarkCostes
DrMarkCostes

159: This Guy Makes Demographics Sexy

7/5/2017 11:32:00 AM   |   Comments: 0   |   Views: 162

159: This Guy Makes Demographics Sexy


itunes-podcast

 

Fast food franchises get it.

Grocery stores get it.

Wal-Mart gets it.

The most successful corporate dental chains get it.

What do all of the most successful companies understand? Before they open a new location and spend their time, energy and resources on expansion, they engage in exhaustive market research and demographic analysis.

Until recently, this type of information was cost prohibitive for the average dentist to obtain.

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