Facebook Marketing for Dentists
Dentists, and every other business who desires to have an active, engaging presence on one of the most popular social media sites in the world.
Facebook is one of – if not the – most popular social media platforms used by businesses of all sizes, local, regional, national, & interplanetary.
NASA, Elon Musk, Virgin Galactic, SpaceX, & the USAF all have Facebook pages.
And so does the local car wash, your favorite burger joint, and most local businesses.
For a dentist, your Facebook Business Page helps you promote and share exactly what it is about your practice that has your patients happy to visit, return, review, & refer.
Despite recent updates to the News Feed, Facebook remains an essential marketing avenue & citation for every dentist and any local business.
According to the Pew Research Center,
Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users (74%) access Facebook on a daily basis.
Facebook isn’t going anywhere, and your dental practice needs to make it an integral part of your digital dental marketing stack.
So let’s start at the beginning, call it OCD or whatever, but I think that there’s no reason to waste time & money posting great content, promoting an event, or advertising if your Facebook page isn’t optimized in the first place.
Use this resource to make sure you’ve categorized your dental practice Facebook Page correctly, and taken care to optimize every factor possible so you can maximize your return on investment.
Why Dentists Need To Optimize Their Facebook Business Pages
A Window Into Your Practice
Your dental practice Facebook Page is an interactive platform on which you, your team, your building, your location, your neighborhood, surrounding local businesses, and your local community as a whole, are the showcase.
Facebook gives patients a glimpse into your practice on the other 363 days a year they are not actually in your practice.
Local Search & Social Media
Optimizing and verifying your Facebook Page, along with other social media platforms will certainly help expand your digital dental practice footprint.
In addition to being an important citation for local SEO purposes, social media profiles often show up high on the search engine result pages (SERPs).
For example, if I do a “brand search” – which is a search for a specific business name (or dental practice, or dentist…etc.) – Google gives me a list of links on the first page of the SERPs (search engine results pages).
Aside from the local search & niche directories that populate the page, Google also shows a link to this particular Oral Surgeon’s Facebook page.
Whether you consider social media a waste of time or a reliable patient acquisition, communication & retention tool, your dental practice should maintain an active and engaging presence on Facebook.
That active and engaging presence begins with optimizing your Facebook Page.
There is no sense in posting stellar content, acquiring reviews, or using ads to force-multiply new patient acquisition if your Facebook Page is not optimized.
The foundation of your social media success is built upon optimizing your dental practice Facebook Page.
How To Optimize Your Dental Practice Facebook Page
First, some review, remember:
- Facebook Profiles are for People.
- Facebook Business Pages are for Businesses.
- Every Facebook Business Page is Owned & Controlled By At Least 1 Facebook Profile.
Your dental practice needs a Facebook business page, one that is properly categorized, optimized, and owned by you!
If your practice is not already properly set up on Facebook as a Business Page, go here & follow the directions to create one.
With this post, we’re concentrating on optimizing your existing Facebook Business Page.
By optimizing several key elements of your dental practice Facebook Page you will expand your local search footprint & improve engagement with your followers.
Here's how to do it...