Mobile marketing is something that is so common these days that it’s extremely difficult to avoid, because it’s everywhere. We are all so intrigued by our mobile devices because we can do almost anything on them, and the prevalence of these devices has skyrocketed in the consumer marketplace. Healthcare providers can benefit from the use of mobile marketing when connected with the proper people, because of the huge opportunities that are currently at hand.
Your practice will have their visibility in search engines strengthened, communications between your patients and your practice will be improved and your website will cater to all technology, regardless of the device your patients use. Your dental practice needs mobile marketing because you will attract new patients, increase rankings in the local mobile search engines, drive traffic to your dental website through local search and mobile ads, increase your referrals because of mobile incentives that go to your existing patients, and allow you to keep up with your current patients more through campaigns and reminders. This article written with the help of periodontal treatment in orlando fl.
If your dental practice does not have a website, then you need to make one right now. This is because more and more people are looking online for solutions to their problems, and if you have a solution but they cannot find it, that’s business lost right there. If your patients can reach you without having to call, especially if they are unable to call, your practice will not suffer.
Ensure that this website is mobile friendly, so everyone can visit it on their smartphones wherever they are. This is extremely important because if you have a new patient on their way to an appointment to see you and they get lost or cannot find the address, they can punch your location into their GPS and find you quickly. Having a mobile friendly website will ensure that there are no roadblocks between you and your patients and that they find your information quickly. This is especially beneficial if they are looking for your phone number to give to a friend or a relative.
If you currently only have a website and a web analytics tool, which monitors the traffic to your website, check to see how much of this traffic is from mobile devices. Even if the numbers for mobile device traffic are low, you should consider converting your website because your numbers might increase.
Your practice needs mobile marketing through SMS Text Messaging. This is because it helps to get ahold of your patients straight away through text messaging, even if it’s just a reminder of an appointment the day before they are to come. Typically, dentists and their staff will send out a letter or give them a call when they should be sending text messages because they are read and answered quickly. Approximately 90 percent of text messages are read within 5 minutes after they have been received, which are numbers that cannot be ignored when it comes to mobile marketing.