Today's Active Blog Posts

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Consultant Tip: Filling Short-Notice Changes
If the Scheduling Coordinator just can't prevent a change in the schedule, the next best thing is that any changes in the schedule be filled immediately. This means that if a patient says they can't make it tomorrow, you need to fill that slot before tomorrow gets here and you are all standing...  Read More
Consultant Tip: A Boost While the Doctor is Out
When the doctor is out of the office for any reason, such as attending a continuing education seminar, it is a great opportunity for the entire office staff to team up and bolster the appointment book with recalls, incomplete treatment, reactivations [patients that have not been in for 13 months or...  Read More
The difference between Management and Leadership
Leadership requires motivating and inspiring. Management includes organizing and staffing. Management involves creating an organizational structure, staffing the job with qualified individuals, communicating the plan, delegating responsibility for carrying out the plan and devising systems to...  Read More
A Boost While the Doctor is Out
When the doctor is out of the office for any reason, such as attending a continuing education seminar, it is a great opportunity for the entire office staff to team up and bolster the appointment book in your computer software with recalls, incomplete treatment, reactivations [patients that have...  Read More
Consultant Tip: Appointment Wrap Up
Follow these steps at the end of each appointment with all patients to make sure you "wrap up" the patient's visit with positive communication while preparing them for their next appointment. STEP 1: Raise the chair so that the patient is in an upright position. You should remain seated facing the...  Read More
Introducing the Growth Hacking Strategy of 'GAMIFICATION'...  The HOTTEST Dental Web Marketing Strategy for 2014 and Beyond!
Since the late 1990’s games have been growing at an amazing rate on the Internet. I'm not talking computer-based, multi-player games like Black OPS – Call of Duty™ (I’m not a gamer, but I do enjoy battling my 21 year-old son on COD!) or graphic role-playing games World of...  Read More
The Secret Strategy That Led to Facebook's Explosive Growth:  If You're Looking For Ways To Generate MORE New Patients... This Is It!
If you're frustrated with your practice management solutions or your dental marketing program... you may want to sit up and pay close attention. Never before has the opportunity to create sustainable growth in your practice been available as it is now. A new generation of megabrands like...  Read More
Consultant Tip: Be a Good Listener
One secret of good human relations to to ask questions, but to also be a good listener. People can tell when you are listening and they can also tell when you are truly interested in them and what they are saying. Encourage the other person to talk about themselves and to share their interests...  Read More
Consultant Tip: Relationships in Business
Teddy Roosevelt said, "the most important ingredient in the success formula is knowing how to get along with people," Research has consistently shown that technical training is important, but there is another side to business. Most of the success in service businesses is due to skills in human...  Read More
Consultant Tip: Educating Patients
There are many direct ways to educate patients. Seeing is believing and what we see carries much more impact and is more convincing than what we hear. We remember only about 10% of what we hear and about 85% of what we see. Use visual aids to back up what you say. Intraoral cameras, photos,...  Read More
Consultant Tip: Patient Relations
One of the things patients appreciate more than anything else is being remembered and called by their name. If you want a positive and immediate response from someone, just use his name. Our friends know us by name, but strangers don't, so if you call a patient by his name, this is really acting...  Read More
The Right (and WRONG) Time To Hire A Dental Marketing Consultant
Is there a right and wrong time to hire a Dental marketing consultant? Absolutely… but not necessarily for the reasons you might think! In this article I’m going to show you 8 criteria that can help you avoid making a disastrous business decision. In addition to the 8 criteria...  Read More
Need Your Feedback - Please Shower Me with Questions, Derisions, et. al.
To be honest, I've been a derelict blogger of late. This blog has not been kept up as much as I'd like it to be. Looking back, I've noticed several posts have received a surprising number of views but with little or no feedback. I doubt this is because my posts are profoundly overwhelming or...  Read More
The Practice "Sharing" Arrangement
Soooo... You've got a friend, classmate, or personal doctor reference that is seeking to "share" practice space but maintain two or more legally independent practices under a common roof? This may look flexible, inexpensive, and/or easy but you really need to invest the time to think through the...  Read More
If a Patient Does Not Have Insurance, Do Not Mention It
When talking to patients about their needed dental treatment and financial arrangements, one of the first things we notice is whether or not they have dental insurance. It is very good if they do, of course, and this makes our job easier. However, if they do not have insurance you can make a...  Read More
If You Promise Some Patients the Moon, They Won't Believe You
One of the most difficult things in human relations is convincing the pessimist they need something (including good dentistry). Many patients have experienced failure with their past treatments and have privately given up hope that anything can be successful. This is the reason they do not...  Read More
For Explosive Facebook Engagement… Use Entertaining Infographics and Images
A Sizzling Six-Part Series for Souping-Up Your Facebook Strategies! Want to learn how to get MORE Engagement, MORE Likes, MORE Shares, MORE Comments and Generate MORE Referrals from Facebook? Follow these simple steps for using images to create more engaging, eye-popping presence on this amazing...  Read More
Standardized Sequence for Handling Requests to Break or Cancel an Appointment
Standardized Sequence for Handling Requests to Break or Cancel an Appointment When you are speaking to a patient or someone who calls for a patient and they want to break an appointment, there are certain steps to follow. The first step is to get the person on the telephone that has the...  Read More
The ‘NEW’ Social Media Strategy That Has Been Proven to Improve Patient Retention and Increase Referrals
Still Searching for the Most Effective Way To Retain Patients and Increase Referrals? This ‘NEW’ Social Media Strategy May Be Exactly What You've Been Looking for. Only 4% of patients trust Dentist advertisements as their primary source of information when searching for a new Doctor,...  Read More
Why Patients Stick:  New Data Reveals How To Improve Retention & Increase Referrals / Infographic
In 17 years of private practice and the 10+ years I've been coaching I can’t remember having ever met a Dentist who didn't believe that word of mouth is the most effective and powerful method for generating quality new patient referrals. Having said that, I can count on one hand (with...  Read More
30 Practice Management Ideas to Jump Start Your Practice
30 Practice Management Ideas to Jump Start Your Practice Establish a recall system, write it up, train staff on it and follow it exactly. ...  Read More
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention Much of what you’ve been told and believe about social media marketing is wrong. They are myths. I crushed them originally a few weeks ago on a webinar for the and I’ll do the same in...  Read More
Forget About Getting Likes On Facebook, Here's What To Do Instead w/Infographic
It’s likely that you’ve been told by one or more Dentist marketing experts (DME’s) and/or practice management companies (PMC’s) that the key to success on Facebook is to get as many likes as possible. After thinking about it you say to yourself… “Well, that...  Read More
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient. As I've mentioned in previous posts and In , the level of sophistication and specialization required to achieve sustainable growth in your dental practice is now at an all-time...  Read More
The Key To Dental Marketing Success: Growth Hacking Your Dental Practice Using The Four Moments of Truth
Growth Hacking Your Dental Practice: Why Understanding and Designing The Four Moments of Truth Is The Key To Your Dental Marketing Success When dental marketers talk about “real time” online strategies, they are almost always thinking about rapid engagement and response. focuses on...  Read More
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