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Episode #324: The “NEW” Communication Methodology for Creating Magnetic Messaging That Will Help You Clarify Your Message, Eliminate Confusion, Connect with Patients and Grow Your Practice
If one or all of these statements are true for you, you’re about to discover a simple method of communication that can transform your ability to consistently attract high-quality new patients:     You know that creating a clear marketing message is important to the success and profitability of...  Read More
#323: Creating winning Facebook ads and marketing campaigns used to be difficult to create.  How to create winning ads every time with Robert Bly’s new book “The Big Book of Words That Sell” (2 of 2)
Since 1979 freelance copywriter Bob Bly has written hundreds of winning B2C and B2B promotions.  This includes landing pages, web copy, Facebook ads, AdWords ads, e-mail marketing campaigns, print ads, and sales letters for a variety of clients including dozens of professionals in the healthcare...  Read More
#322: Creating winning Facebook ads and marketing campaigns used to be difficult to create.  How to create winning ads every time with Robert Bly’s new book “The Big Book of Words That Sell” (1 of 2)
Would you like to know what one of the most powerful secrets for persuading prospective new patients to accept your treatment plan is (online and in in case presentations?) This rarely publicized method uses powerful trigger words and phrases that are magnetic and irresistible to your perfect...  Read More
1427 Dr. Vitaly Gantman on Dental Supplies & Multi-Practice Management : Dentistry Uncensored with Howard Farran
Dr. Gantman graduated University of Montreal in 2012 after which he worked with native communities in Canada’s Northwest territories for 18 months. He returned to Montreal in early 2015 and shortly after opened his first practice with his university buddy Dr. Michael Benarroch. Since then, they...  Read More
Episode #321: A deep dive into the Customer Avatar creation process using the 7-Minute Customer Avatar Creation Worksheet.  To attract perfect new patients, this tool provides an extra advantage
As you listen to today’s show and when you listen to the prior show and you do the exercises I’ve given you I want you to ask yourself this question:  “What did you do to learn about your avatar?” By going through this exercise, you’ll now know more about your avatar and you have a greater...  Read More
Episode #320: Create the most-accurate patient avatar possible with the 7-minute avatar creation worksheet. Now, your website and email copy can become more irresistible to your perfect patients
If you want your marketing and advertising campaigns to become exponentially more effective and profitable, creating the most accurate and effective patient avatar possible is essential. Your avatar is a composite representation of your perfect patient and the 7-Minute Avatar Creation Worksheet...  Read More
Episode #319: If you want a website that attracts the highest-quality new patients and predisposes them to saying "yes" to your treatment plan, deploy these five all-important elements. (3 of 3)
Getting qualified traffic to your website and converting it into paying new patients is more challenging than ever.  As a result, Dentists who are getting the majority of high-end, fee-for-service new patients from the internet have adopted more innovative and effective measures to optimize their...  Read More
If you want to attract more new patients and increase case acceptance, you’ll want to incorporate the 5 most-important traits of a high-performance, high-converting website for your practice
Getting qualified traffic to your website and converting it into paying new patients is more challenging than ever.  As a result, those dentists who are getting the majority of new patients from the internet have discovered how to adopt more innovative & effective measures to optimize results.  ...  Read More
Discover the five biggest myths dentists believe about websites, and how false beliefs about using marketing to get new patients from the internet may be costing you thousands each month (1 of 3)
Today is part #1 of a two-part series where I dispel five counter intuitive (and exceedingly costly) myths about having a website for your practice. 3rd-party data clearly shows how not having a high-performing website for your dental practice is (in most cases) not only costing you an enormous...  Read More
Free Coronavirus Resources for Business Owners
Figuring out how to get through the many problems posed by the COVID-19 pandemic will continue to be a challenge for employers now and for the foreseeable future.    There is so much information -- and misinformation -- out there on the subject that deciphering quality guidance from bad advice...  Read More
1425 Dr. Hemali Ajmera on Success for Young Dentists in 2020 : Dentistry Uncensored with Howard Farran
Hemali Ajmera, DDS, is a highly skilled general and cosmetic dentist serving patients from all over the Tri-State Area at Ajmera Dentistry, her practice in Woodside, Queens, New York. In 2008, she graduated with a Doctor of Dental Surgery (DDS) from New York University’s College of Dentistry. Now,...  Read More
1422 American Dental Association President Dr. Chad Gehani and Executive Director Dr. Kathleen O’Loughlin : Dentistry Uncensored with Howard Farran
Dr. Chad P. Gehani, an endodontist from Queens, New York, is president of the American Dental Association. Since 2014, Dr. Gehani has served as the Second District Trustee to the ADA Board of Trustees, and was a delegate in the House of Delegates from 2000 to 2014. Dr. Gehani was previously the...  Read More
Facebook Ads for Dentists: A Complete Guide
Let’s be honest… Dental school teaches dentists the business of dentistry, not marketing. But in order to grow a dental practice, a successful online marketing strategy is critical. This guide was created to help you get started. First Things First: Why Facebook Ads? Facebook ads for dentists are...  Read More
1421 Visions & Goals for Your Practice with Amy Clark of Avalon Consulting and Training : Dentistry Uncensored with Howard Farran
Amy Clark is an accomplished business analyst and management consultant with a 30+ year portfolio of success developing and expanding new opportunities to positively impact bottom line earnings for her clients. Amy is a national keynote speaker, a member of Cambridge’s Who’s Who of Women...  Read More
1420 Eric Shirley, President of Patterson Dental, on the Dental Profession in 2020 : Dentistry Uncensored with Howard Farran
Eric Shirley is the President of Patterson Dental, a leading, value-added distributor focused on providing best-in-class products, services and technology to the dental and animal health markets. Prior to joining Patterson, Eric held leadership positions at Midmark, Dentsply International and...  Read More
How to Use Instagram for Practice Growth
On this episode of , General Dentist in Costa Mesa, CA. Dr. Joyce Kahng was awarded as one of America’s top 40 dentists under 40 in 2019 and she has truly embraced the power of social media. She has over 20,000 followers on Instagram and is growing her social presence daily. She shares how she’s...  Read More
1418 Taking Dental Software to the Next Level with Dr. Sara Zeidan of DrHuddle : Dentistry Uncensored with Howard Farran
Dr. Sara Zeidan is currently a practicing general dentist in the Bay Area and the founder/CEO of DrHuddle. She received her BS degree in Microbiology from San Francisco State university, and after being introduced to dentistry, Dr. Z fell in love with the medicine and artistry aspects of the...  Read More
Tips on Establishing a Good Relationship With Your Patients
Working as a healthcare professional in the modern age can be overwhelming. With endless paperwork to complete, regulations to adhere to, and expenses to concern yourself over, finding time for quality interactions with . Since the entire point of working in the healthcare industry is to help...  Read More
1417 The Value of Having a Dental CPA with Levi Morehouse & Jonathan Martin of Ceterus : Dentistry Uncensored with Howard Farran
In working as a CPA and starting several small businesses, Levi Morehouse realized that the back-office is a distraction to most entrepreneurs and that they need done-for-you, cloud-based, accounting and reporting and he founded Ceterus in 2008. In the years since, Ceterus has grown quickly, raised...  Read More
1414 Running a Practice During a Pandemic with Sally McKenzie of McKenzie Management : Dentistry Uncensored with Howard Farran
Sally McKenzie is President and CEO of McKenzie Management, a nationwide dental practice management company which Sally founded in Columbus, Ohio in 1979.  Prior to founding McKenzie Management, she was an Expanded Duty Dental Auxiliary and Business manager and Instructor of Dental Auxiliary...  Read More
1413 Relieving the Stress of HR with Keli & John Tointigh of 406 Resources : Dentistry Uncensored with Howard Farran
Keli Tointigh began her career in dentistry following a decade of retail service where she was a general manager for the department store, Stein Mart. She graduated from the University of Science and Arts of Oklahoma with a Bachelor of Science in Psychology in 1999. She then obtained a Master’s...  Read More
1412 Keeping Your Data Secure with Bryan Currier of Advantage Technologies : Dentistry Uncensored with Howard Farran
Twenty years ago, while still in college, Bryan Currier started Advantage Technologies from his parents’ basement. From those humble beginnings, he’s now grown his company to include 85+ employees and over 800 customers that Advantage Technologies serves daily. VIDEO - DUwHF #1412 - Bryan...  Read More
New Dentists in Uncharted Waters: Dentistry After COVID-19
Howard recently spoke to members of the Connecticut State Dental Association and gave advice for new dentists entering the profession in the wake of COVID-19. VIDEO - DUwHF #1408 - Howard Farran AUDIO - DUwHF #1408 - Howard Farran   Read More
1407 Mastering Multi-Practice Management with Dr. Sulman Ahmed : Dentistry Uncensored with Howard Farran
Dr. Sulman Ahmed is the Founder and CEO of DECA Dental. He is instrumental in shaping and overseeing DECA Dental’s growth, strategy and culture. In 2008, Dr. Ahmed opened his first dental office and set out to create a truly patient centered model. His belief in putting patients first is the...  Read More
1406 Secrets of the Best DSO's with Emmet Scott, CEO of Community Dental Partners : Dentistry Uncensored with Howard Farran
Emmet Scott is CEO and co-founder of Community Dental Partners™ a DSO supporting the dental practices, Smile Magic Dentistry and Braces™ – a Chuck E. Cheese like dental practice for kids. His business partner, Dr. Chad Evans, has been his best friend since they were 2 years old.   VIDEO - DUwHF...  Read More
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