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Retargeting:  Dental Marketing's Newest Frontier
98% of Visitors to Your Website Leave Without Calling Your Office for An Appointment: Retargeting Facebook and Google (The New Frontier in Dental Marketing) Brings Them Back The Statistics: 98% of prospective patients who are “shopping” for a Dentist will leave your website without...  Read More
Top 5 Websites Dentists Should Visit for Daily Industry News
Remaining on of top industry trends is an important part of any career, especially so within the the field of dentistry. Having a clear idea of the technology and resources that are available allows dental professionals to identify possible business prospects. Following industry news gives...  Read More
How to Make Your Dental Website Patient-Friendly?
For a dental website to be user-friendly, you should provide enough information about your practice to your target audience. Your information should be comprehensive, easily navigated and well organized so the prospective patient can search for the information he/she needs. Here is the example...  Read More
Apples to Apples - Dental Intel with Adam Smith : Howard Speaks Podcast #50
Adam Smith, VP of Analytics at Dental Intel, shares his expertise on practice overhead, accounting in a dental office, uncovering embezzlement and more! Stream Audio Here:                                                                                                                   ...  Read More
Your Next 7 Medical Emergencies with Dr. Catharine Goodson : Howard Speaks Podcast #49
On average in a 10 year span, 7 medical emergencies occur in a dental office.  Dr. Catharine Goodson shares the story that started her on the pathway to become an expert in medical emergencies in dentistry, followed by the steps you can take to have your office ready for your next incident. What...  Read More
The Essential Guide for Successfully Using Social Media to Generate More New Dentist Patients and Referrals
™. Dr. Newhouse has created The Essential Guide for Successfully Using Social Media to Generate More New Dentist Patients and Referrals (SlideShare Below) and has provided FREE Tuition for the Dental Marketing University™ Module #1: Social Media Marketing Success now through May 15,...  Read More
The Art of Dental Photography with Dr. Jason Olitsky : Howard Speaks Podcast #48
You've been told to use a nice camera to increase case acceptance, improve communication with the lab and build a library of before and after cases.  But which camera should you buy?  And once you buy it, how do you take good enough pictures to post on Dentaltown? As the expert on clinical...  Read More
Consultant Tip: Staff Meeting Protocol
The Purpose of Staff Meetings: Have orderly, productive, and uplifting meetings; which will help create a more unified staff and thus a more productive practice. Go over practice monitors from the previous month. Acknowledge staff members who refer patients to the office [along...  Read More
Abandoning Paternalistic Care with Dr. Mo Taheri : Howard Speaks Podcast #47
These days fewer patients answer with, "Whatever you say, you're the doctor" after a treatment plan presentation.  In today’s episode, Dr. Mo Taheri, a published prosthodontist, lecturer, and active townie on the forums, urges dentists to shift to a patient-centered team model. Dr. Taheri...  Read More
21 Tips to To A More Profitable Dental Practice
There's no doubt, all dentists that I speak to want at least 1 thing, that is to be more profitable. Sometimes that means taking on more patients. Other times, it means being more efficient with what you have. Here's 21 ways you can make your practice more profitable.  Tyson Downs is an...  Read More
Facts About Cosmetic Dentistry
What is cosmetic dentistry? The field of dentistry has numerous subfields. Most dentists are general practitioners, but some choose to specialize in such areas as oral surgery, orthodontics, endodontics (the performance of root canal therapy), periodontics (the treatment of gum disease) and so...  Read More
Implantology: There Is No Magic Bullet with Dr. Bill Holden : Howard Speaks Podcast #46
You can spend $100k+ on a CBCT machine, send for surgical guides on every case and have the top of line implant systems, but in the end implantology is good old fashioned oral surgery.  You have to know what you're doing. However Dr. Bill Holden shares that, "a simple, flapless, cherry-picked...  Read More
Dentistry Update with Dr. Gordon Christensen : Howard Speaks Podcast #45
Dr. Gordon Christensen delves into CBCT, CAD-CAM, lasers, amalgams vs resins in 2015 and beyond! Stream Audio Here:                                                                                                                                                                           ...  Read More
The Controversial... "In-Your-Face" Plan for Success in 2015... 9 Reasons You're Not Succeeding Today
The In Your Face Plan for Success in 2015... 9 Reasons You're Not Succeeding Today Here's a quote on Business Success from : "Tell me something: Have you ever had that experience, you know . . . the completely humiliating experience of playing a video game against a child? Who always wins? The...  Read More
Up Your Leadership, Up Your Productivity with Dr. Tuan Pham : Howard Speaks Podcast #44
Dr. Tuan Pham (aka fliegenfischen), founder of , teaches skills that give you control to create your personal definition of success.  Dr. Pham talks about dealing with confrontation, intraoral cameras, demographics and more. Stream Audio Here:                                                 ...  Read More
What Dentists Should Avoid Doing At Social Media Profiles?
Social media has changed the way the world interacts. Although MySpace may have started as a way to interact with friends or check out local music, and Facebook originally began with the intentions of connecting college students, the entire world of social media has an impact on nearly everything...  Read More
"Can Money Buy Happiness?" with Dr. Doug Carlsen : Howard Speaks Podcast #43
  How much do I need to retire?  Should I buy more stuff or travel?  What should I invest in? Who can I trust to manage my money? How much is too much home?  Dr. Doug Carlsen answers these questions and more in this jam-packed hour of content. Stream Audio Here:                            ...  Read More
What Lessons A Dentist Can Learn From Angry Patients?
No one likes going to the dentist for major care. When you're already hurting and you know anything the dentist does is likely going to cause more pain, it only makes the situation worse. However, the top dentist Placentia California has to offer has some advice for dentists who have to deal with...  Read More
"It All Starts with Marketing" with Dr. Ann Marie Gorczyca : Howard Speaks Podcast #42
Listen as Dr. Ann Marie Gorczyca shares lessons in marketing, practice management and human resources Stream Audio Here:                                                                                                    HSP #42 with Ann Marie Gorczyca Audio                          ...  Read More
What is the ROI of Digital Dental Marketing?
New patients, right? Sure, new patients are ultimately the return on investment goal of most dental practice digital marketing endeavors, along with improved retention, reactivation, & recall percentages, along with amplified online reviews. But let's dig a little deeper and match specific ROI...  Read More
"You Should Test That" with Dr. David Wank : Howard Speaks Podcast #41
Dr. David Wank Shares advice on websites, SEO, marketing and split-testing everything. Stream Audio Here:                                                                                                    HSP #41 with David Wank Audio                                       Watch...  Read More
Painless Medical Billing with Rose Nierman : Howard Speaks Podcast #40
A surprising number of dental procedures can be billed to medical insurance.  Listen as Rose Nierman talks about what can be billed and how to create claims that insurance companies will accept. Stream Audio Here:                                                                         ...  Read More
The Business Anarchist's Guide to The Business of Dentistry - Pareto & Parkinson: Two Guys & Their Insightful ‘Laws’
Let’s start with Pareto. I see Pareto as the “80/20”guy. Statistics show that just about all groups –whatever kind – can be split into an 80/20 scenario.Why? 80% of the outputs result from 20% of the inputs. See if this...  Read More
Consultant Tip: Check out my Podcast on Broken Appointments
I did a podcast with the Relentless Dentist and wanted to share it again.   Read More
Give Your Practice a Facelift: LANAP, Botox and Dermal Fillers with Dr. David Kimmel : Howard Speaks Podcast #39
Dr. David Kimmel shares his knowledge of lasers, botox and dermal fillers Stream Audio Here:                                                                                                    HSP #39 with David Kimmel Audio                                       Watch Video Here: ...  Read More
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