Today's Active Blog Posts

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Tip from Consultant Sandy Pardue: Take Control of the Initial Call
It takes someone skilled to get potential new patients who call your office to actually be scheduled and then arrive at the office. You may be surprised how many times prospective patients call with the intention of scheduling an appointment and never do, or make an appointment and never show up....  Read More
The Death of the PFM and Digital Impression in 2014 with Dr. Mike 'The Man' DiTolla : Howard Speaks Podcast #1
Howard Farran and Mike DiTolla talk dentistry and porcelain crowns! Audio Podcast:                                                                                                                                                                                                                 ...  Read More
Tired of Wasting Your Hard-Earned Money Using Worn Out Facebook Marketing Strategies?  Use These Instead [Infographic]
Facebook has been a gold mine of quality referral traffic for Dentists. Not only has Facebook sent volumes of friend traffic to Dentists around the country, this traffic has converted at a high rate, boosting production and profits. However, in the recent past, the declining organic reach on...  Read More
Accurately Predicting Your Dental Marketing Success With Predictive Marketing [Infographic]
As consumer behavior is in a constant state of flux, understanding existing (and new) patients can feel as overwhelming as understanding what makes people do the things they do… such as the opposite sex. And as much as we’d like to have it, no one has written a Dental Marketing book...  Read More
Tip from Consultant Sandy Pardue: Patient Goodbye's
It is of utmost importance that your patients know you are glad to see them when they arrive, but it is also important that they know you were glad you had the opportunity to see them, visit with them and treat them. They are GUESTS in your office and should be treated as such. Therefore, it is...  Read More
Consultant Tip: Pre-Scheduling of Hygiene Patients
To insure the viability of the practice, at least 85% to 90% of the patients should leave the office with an appointment or a future recall date. Why not schedule 100% of the patients? Not every patient should be pre-scheduled because they can't be trusted to keep the appointment. This is why it is...  Read More
Consultant Tip: Use a "Rebilling Charge" to Motivate Slow Payers to Pay Faster
There is no question that adding a monthly rebilling charge to account balances will motivate patients to pay their bill faster. We all try to collect fees and co-pays but still manage to have patients owing money to the practice, especially since insurance companies don't always pay what is...  Read More
Consultant Tip: Individual Staff Members Personal Production
The individual staff member's personal production is very important to the success or failure of your practice. There is great cost in running an office that every staff member does not see, such as taxes, rent, office supplies, technical supplies, insurance, computers, utilities, payroll,...  Read More
51 Tips from Consultant Sandy Pardue for Creating Exceptional Customer Service
51 Tips to Create Exceptional Customer Service Track referrals to your office and acknowledge those that refer. If you state guidelines allow a patient referral program implement one. Create trust with your patients Send handwritten WOW Letters to patients from staff members ...  Read More
Consultant Tip:The Lifeline to Your Practice
The old adage is, your patients know first what’s not working in the practice and this starts with their very first contact. The telephone is the most overlooked piece of equipment in the dental practice, yet it is the most important.If your telephone is not handled correctly, your practice...  Read More
Gamification IS the Future of Your Success In Dentistry - Infographics
Infographics Below For the majority of folks working in the Dental profession (and most of the business world for that matter), the idea that you cannot work effectively and be productive if play is involved is still a widely accepted belief. I’m not sure about you, but it’s likely...  Read More
How to Rapidly Create and Implement A Highly Effective and Profitable Dental Web Marketing Program - INFOGRAPHIC -
The Infographic I Used Is One That You'll Want to Download, Save and Use As A Resource! If you've finally come to the realization that you need to learn how to rapidly implement a profitable dental web marketing program that includes the newest and most effective dental web marketing strategies be...  Read More
How to Rapidly Create and Implement The Most Profitable and Effective Dental Web Marketing Program - with Infographic
If you've finally come to the realization that you need to learn how to rapidly implement a profitable dental web marketing program that includes the newest and most effective dental web marketing strategies be prepared to evaluate a multiplicity of options. You've got . The #1 question I get from...  Read More
Consultant Tip: Office Computer Security
Office Computer Security In order to secure the practice computer system and its resources, each person is assigned a unique and confidential user name and passcode for accessing the office software. A username defines a particular person who uses the software program. This information is...  Read More
Giving Your Dental Practice New Life With Gamification Mechanics
REGISTER AND ATTEND THE WEBINAR: "Dental Gamification Design and Implementation Strategies" - Friday August 15, 2014 By learning from early adopters in other industries, Dentists (and Dental companies) can apply the immensely effective strategy for Growth Hacking Your Dental Practice: Game...  Read More
What Every Dentist Can Learn From Band Geeks
I was taking a few moments to get connected with my Facebook friends- that’s a nice way of saying I was procrastinating from doing something I’m not looking forward to doing- and came across a post about marching bands and Rolling Stone magazine. Peeked my interest so I followed the...  Read More
New Transition White Paper Released
For those who are not already subscribers to our newsletters, you can download our current white paper on practice transitions .  Read More
How to Make Webinars Your #1 New Patient Acquisition Strategy
- - - INFOGRAPHIC IS AT THE BOTTOM! - - - If you’re fully engaged and are always on the lookout for new and exciting ways to generate more quality new patients (and the average value of existing patients in your practice) then you’re already...  Read More
Consultant Tip: How to Increase Your Bottom Line
Do you know the best and easiest way to increase your bottom line or profit? It's by not having open time on your schedule, which is achieved by eliminating broken appointments and controlling your schedule. For every broken appointment and time left unfilled on the schedule, your bottom line...  Read More
Growth Hacking - Is It A Viable Addition to Your Dental Marketing Program?
If you are aware of any great growth hacking examples from your business, be sure to share them in the comments section below. By now you heard you've heard about the amazing results that growth hacking can deliver to your practice, and if you haven’t I have a question for you: What rock have...  Read More
WORKING WITH FEARFUL PATIENTS- THE CONVERSATION
It doesn’t matter if patients react from flight or fight mode. Both types can be easy to work with and does not need to make for a stressful day at the office. These steps will help you connect, defuse, and gain case acceptance. Empathy- “Mr. X, you seem uneasy/unnerved. In my...  Read More
WORKING WITH FEARFUL PATIENTS- THE FIGHT
Patients that come from a place of fight are easier to pinpoint, not easier to work with. The body has a defense mechanism that when put in dangerous, threatening, or fearful situations gets louder, bigger, and more aggressive to ward off what we perceive as a dangerous predator- yes, meaning you....  Read More
WORKING WITH FEARFUL PATIENTS- THE FLIGHT
Fear and dentistry seem to go hand in hand. Whether the fear comes from childhood experiences or is solely psychological, fear is a real thing that patients often bring with them to their appointments. Here’s what most dentists and their teams fail to remember: people have two biological,...  Read More
Consultant Tip: Handling a False Perception about Money During Case Presentation
Some people may think they cannot afford dental care when actually they can. Most people are very poor financial managers and when their money gets tight they think in generalities and even fool themselves. They may even have a small amount of money in a savings account earning a very low percent...  Read More
stressLESS: Influencers that Impact Your Stress Levels
In all my work with dental professionals and the massive amount of reading I do around the topic of stress management, I have found consistently four really big factors that influence stress levels and the data to go with it. Feeling of control: You can call this control, autonomy or ownership. ...  Read More
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