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The Practice "Sharing" Arrangement
Soooo... You've got a friend, classmate, or personal doctor reference that is seeking to "share" practice space but maintain two or more legally independent practices under a common roof? This may look flexible, inexpensive, and/or easy but you really need to invest the time to think through the...  Read More
If a Patient Does Not Have Insurance, Do Not Mention It
When talking to patients about their needed dental treatment and financial arrangements, one of the first things we notice is whether or not they have dental insurance. It is very good if they do, of course, and this makes our job easier. However, if they do not have insurance you can make a...  Read More
If You Promise Some Patients the Moon, They Won't Believe You
One of the most difficult things in human relations is convincing the pessimist they need something (including good dentistry). Many patients have experienced failure with their past treatments and have privately given up hope that anything can be successful. This is the reason they do not...  Read More
For Explosive Facebook Engagement… Use Entertaining Infographics and Images
A Sizzling Six-Part Series for Souping-Up Your Facebook Strategies! Want to learn how to get MORE Engagement, MORE Likes, MORE Shares, MORE Comments and Generate MORE Referrals from Facebook? Follow these simple steps for using images to create more engaging, eye-popping presence on this amazing...  Read More
Standardized Sequence for Handling Requests to Break or Cancel an Appointment
Standardized Sequence for Handling Requests to Break or Cancel an Appointment When you are speaking to a patient or someone who calls for a patient and they want to break an appointment, there are certain steps to follow. The first step is to get the person on the telephone that has the...  Read More
The ‘NEW’ Social Media Strategy That Has Been Proven to Improve Patient Retention and Increase Referrals
Still Searching for the Most Effective Way To Retain Patients and Increase Referrals? This ‘NEW’ Social Media Strategy May Be Exactly What You've Been Looking for. Only 4% of patients trust Dentist advertisements as their primary source of information when searching for a new Doctor,...  Read More
Why Patients Stick:  New Data Reveals How To Improve Retention & Increase Referrals / Infographic
In 17 years of private practice and the 10+ years I've been coaching I can’t remember having ever met a Dentist who didn't believe that word of mouth is the most effective and powerful method for generating quality new patient referrals. Having said that, I can count on one hand (with...  Read More
30 Practice Management Ideas to Jump Start Your Practice
30 Practice Management Ideas to Jump Start Your Practice Establish a recall system, write it up, train staff on it and follow it exactly. ...  Read More
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention Much of what you’ve been told and believe about social media marketing is wrong. They are myths. I crushed them originally a few weeks ago on a webinar for the and I’ll do the same in...  Read More
Forget About Getting Likes On Facebook, Here's What To Do Instead w/Infographic
It’s likely that you’ve been told by one or more Dentist marketing experts (DME’s) and/or practice management companies (PMC’s) that the key to success on Facebook is to get as many likes as possible. After thinking about it you say to yourself… “Well, that...  Read More
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient. As I've mentioned in previous posts and In , the level of sophistication and specialization required to achieve sustainable growth in your dental practice is now at an all-time...  Read More
The Key To Dental Marketing Success: Growth Hacking Your Dental Practice Using The Four Moments of Truth
Growth Hacking Your Dental Practice: Why Understanding and Designing The Four Moments of Truth Is The Key To Your Dental Marketing Success When dental marketers talk about “real time” online strategies, they are almost always thinking about rapid engagement and response. focuses on...  Read More
Growth Hacking Your Content Marketing Program… Take Your Blog to the Top of Google SERP’s and Generate MORE Quality New Patients Each Month!
Growth hacking is the name of the game right now for Dentists who want access to the next generation of dental marketing, and why shouldn’t it be? It’s all about putting more prospective patients at the top of the conversion funnel and bringing more qualified new patient traffic into...  Read More
Growth Hacking Your Dental Practice... The Evolution of Dental Marketing
One of the most searched terms on Google in 2013 was “what is growth hacking” and in 2014 that trend is continuing to gain strength. The best way to understand what growth hacking is… what growth hackers do and why you want to know is to first understand what is meant by the...  Read More
Building Your Advisory Team, Avoiding Conflicts of Interest, and Securing Indepedence
As a new grad, transition doctor, or established private practitioner you are most likely bombarded by a wide variety of vendors seeking to offer advice. These advisors can come from many fronts - dental school instructors, mentor dentists, supply and equipment vendors, practice lenders, dental...  Read More
The Difference in Successful and Unsuccessful Managers
Successful Managers Unsuccessful Managers Having...  Read More
Hygienist or Gynocologist?
When you see a client twice or more a year for over a decade, you certainly build a trust like no other. As a therapist (yes, we hygienists are therapists) I have found that patients sometimes just need help with other completely unrelated topics. There was no preparing for the recent...  Read More
A patient walks in the front door late... The Conclusion
THE PROBLEM Now keep in mind we are creeping up to a half hour past this patient's appointment time. Although I appreciated the phone call to let us know he would be late, I also was keenly aware that in order to clean his teeth, I would be in a rush. His lack of an apology and presence of a...  Read More
A patient walks in the front door late...
In the not too distant past I encountered a situation that I'm pretty sure I won't ever forget. It was a typical workday filled with lots of medical history updates, full mouth probes and deleting items from the treatment plans that had actually been completed three years ago just not updated in...  Read More
Consultant Tip: Top 12 Best Practices for 2014 [January issue of Dentaltown Magazine]
As one year ends and another begins, it is a perfect time to reset your practice management style to ensure you get the absolute best out of the New Year ahead. No practice is static, no matter how high your production or how long the practice has been around. You have...  Read More
Hospital Hell:  Dental care in the hospital
This post was inspired by a hellish experience and originally published to our office website. My own mother was in the hospital for two weeks. Although the life saving medical care was outstanding, the day to day focus on her mouth was non existent. It's a good thing she had a dental...  Read More
Hi, I'm Charlotte!
"Dental Hygiene Hell" was the phrase coined by my classmates back in 1998. I'm sure we weren't the only wanna-be RDH's that thought our program was one gigantic stress inducing, social life strangling, time devouring tornado. We were neck deep in pharmacology, chemistry, root morphology,...  Read More
Do Not Pre-Schedule Every Patient for Recare
So many practices are on automatic and take little time to evaluate a patient before scheduling appointments. This adds to the broken appointment problem. I'd like to see practices look a bit closer before pre-scheduling recare appointments 3, 6 or 12 months in advance. If a patient has a history...  Read More
What to Say to Patients Who Ask You to Cheat by Altering the Record (s) and/or Dates (s)
Sometimes a patient will ask to bill them at an earlier or later date than the dental treatment was actually done. They do this to try to take advantage of an insurance company by having them to pay for a service that was not covered at the time of treatment. This also occurs when a patient has a...  Read More
Financial Coordinators are Salespeople for Dental Treatment
The late Dr. Harold Wirth once said, "The people of America have the money to buy what they want; it is dentistry's responsibility to have them buy what they need." The Financial Coordinator and every other staff member in the practice should adopt the attitude above. First for the well-being of...  Read More
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